Pampers Baby Relay Casting Call for Commercial to Air on 02/28

Did you know that a cruising baby in one day can take as many steps as a marathon runner in a race*, and a nine-month old baby can crawl up to 400 meters in 20 minutes**?

It's this active play that continually inspires the Pampers brand, and that's why moms and dads are encouraged to log on to Pampers.com beginning February 12 to join in celebrating the development of their own best players. Parents will have the ability to upload a video of their baby crawling from left to right, and randomly selected videos will be compiled into a Pampers Cruisers Diapers with Dry Max "Baby Relay" commercial which will air during closing day of the Olympic Winter Games, giving babies a chance to showcase their own playful ability in the same forum as the most elite athletes.

* O'Malley, M. "Normalization of temporal-distance parameter in pediatric gait" J. Biomechanics 29,629-625, 1996

** Learning to Keep Balance. Karen Adolph, Dept. of Psychology, New York University